10 Tips for better Brand Positioning Ensure that your personal style matches your brand identity for consistency. Don't defend yourself or your business when attacked publicly, as it destroys your positioning. Create a brand enemy to stand for something and against something. Define three main objections your ideal client has for working with you and create content around them daily. Connect your brand to a larger idea or purpose and turn it into a movement. Choose one main target audience, penetrate it, and expand later. Figure out what you're really selling and boil it down to one word. Execute a brand audit to define your current positioning and rebrand your business if necessary. Compete on value, not price. Publish a quarterly survey to keep track of how your business is positioned and what feedback your audience has for you.
GirlCEO talks about storytelling through content, copyrighting, copywriting, Branding, Digital Businesses, Passive income as well as recurring income. She is a Female Entrepreneur and Success Coach mainly for women but teaches all sexes through her courses and membership site. With 18 years of experience in Digital Marketing, there is a lot of wisdom to learn through her own Failures and Triumphs.