10 Tips for better Brand Positioning

• Ensure that your personal style matches your brand identity for consistency.

• Don't defend yourself or your business when attacked publicly, as it destroys your positioning.

• Create a brand enemy to stand for something and against something.

• Define three main objections your ideal client has for working with you and create content around them daily.

• Connect your brand to a larger idea or purpose and turn it into a 

movement.

• Choose one main target audience, penetrate it, and expand later.

• Figure out what you're really selling and boil it down to one word.

• Execute a brand audit to define your current positioning and rebrand your business if necessary.

• Compete on value, not price.

• Publish a quarterly survey to keep track of how your business is positioned and what feedback your audience has for you.